Business building 

for therapists.

 

 

 

 

 

You have invested in training, have all the gear and no idea.  Is this you?

 

If so, you’re not alone. Many skilled therapists find themselves overwhelmed when it comes to building a successful business. Our goal is to equip you with the essential tools, strategies, and insights to confidently navigate the business side of therapy. This programme is for you if:

  • You have completed or are nearing the end of a qualification and need to start earning asap!
  • You think that having a business name and logo is the most important thing to get right when starting your business.
  • You’re scared about technology and plan to stick to clients calling you to book their appointments.
  • Have no idea how to cost your services and plan to charge just below others in your area.
  • Are overwhelmed with ideas but don’t know how to put a strategy in place to ensure you are clear about what work you need to do to know if you have met your aims.
  • There is a lot of competition in your area, and you want to find a way to be seen as exceptional

 

What You’ll Learn:

Our comprehensive training is divided into two main components:

Online Self-directed study & Virtual classroom meetings

    What, why, where, who and when

    • Framework on which to build your business.
    • Create a mission statement for your business which will provide an anchor for your marketing and help you share your message.
    • Identify the types of clients that you want to work with and get clear about what you will be doing for them.
    • Set short, medium, and long set goals for your business to keep you focused and accountable to your WHY.

    Research

    • Become clear on the research that you need to do in order that you have all the information needed to make sensible choices and decisions.
      • methods of research
      • competition / USP
      • legal requirement
      • set up costs.
        • physical items, capital outlay
        • decorating, ambience
        • fixed costs – expenses
        • cost of sale – variable
        • compliance/legal
        • business growth/expansion
        • advertising/marketing
        • systems

    Limitations & Support

    • Personal Development and Mindset
      • create a swot analysis and identify a plan of support.
      • address the importance of personal development and cultivating an entrepreneurial mindset for success.
      • provide resources and strategies for overcoming common challenges, managing stress, and staying motivated during the entrepreneurial journey.
      • discuss the role of resilience, adaptability, and continuous learning in achieving long-term success.

    Systems for efficiency

    • booking system
    • payment platform
    • banking
    • business telephone number
    • ee
    • Canva
    • Bitly
    • landing pages
    • CRM – automated messages
    • QR codes

    Business Responsibilities

    • risk analysis
    • ASA
    • NI
    • Tax
    • insurance
    • licencing
    • building regs
    • emergency first aid
    • policies and procedures

    How will clients find you?

    • website
    • Google page
    • social media – pages-v-profiles
    • advertising v marketing

    Marketing collateral

    • branding
    • logo
    • business name
    • AIDA
    • mission statement.

    Client journey

    • how will the client book?
    • what information do they need?
    • what information do you need?
    • how will they pay you?
    • repeat bookings.
    • referrals and reviews

    Know your numbers.

    • set up costs and where does this money come from?
    • how often will the client have treatments – how much is that client worth to you?
    • how much does it cost to gain and keep a client?
    • what does it cost to service the client?
    • business expenses
    • profit first.
    • gross profit -v – net profit
    • tax liability.

    Financial plan

    • the financial documents you need to help you with your financial plan: P&L, cashflow forecast
    • manage an Excel spreadsheet to forecast possible shortfalls.
    • grants

    Self-employed, what does it mean?

    • Business types
    • Registration with HMRC
    • Creating invoices
    • Submitting self-assessment
    • Planning for tax

    Business plan

    • create a business plan
    • create an elevator pitch
    • networking and partnerships
    • the importance of networking and building strategic partnerships in growing your business.
    • tips and strategies for effective networking, both online and offline, and leveraging industry connections.
    • opportunities for collaboration, joint ventures, and strategic alliances to accelerate business growth.
    • plan for expansion and CPD

    Virtual Classroom session

    Tuesday 7.30pm – 8.30pm

    Virtual classroom sessions start 21st January 2025

    £145 – Lifetime membership & support

    Let’s turn your expertise into a sustainable and rewarding career.

    Let's turn your expertise into a sustainable and rewarding career.

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