Put It Into Practice Guarantee

Programme name and dates: January 2027 founding cohort, 19 January–14 July 2027, with assessment after the catch-up weeks.

We can’t do the work for you — but we’re confident that when you put the Business Blueprint into practice, your business will move forward.

Complete all 11 Therapy Business Blueprint steps and the agreed implementation activities, keeping your Implementation Tracker up to date. If, by the end of the programme, you cannot evidence meaningful progress in at least six of the 11 business areas, we will provide a further three months of group implementation support, with one clinic per week, at no additional charge.

Please read section 10 of the Therapy Business Blueprint Terms and Conditions for eligibility, how to request additional support, request deadlines and clinic arrangements. Click here to view

 

Business Area Task Progress Outcome Evidence
1: Foundations Review your why, ideal client and business goals; draft a positioning statement. Use the clearer positioning in your business description or marketing. Completed business blueprint covering the 5 W’s, plus an example of the positioning being used in your business description or marketing.
2: Pricing and numbers Complete the pricing worksheet using your costs, working hours and income needs. Make an informed pricing decision and put it into use. Prices need not increase if the calculation supports them. Completed calculation and updated price list, or an evidenced decision to retain prices.
3: Compliance Complete the checklist and identify gaps needing action or professional advice. Address the agreed priority gaps within your control, or document completed checks confirming that existing arrangements remain appropriate Updated documents, records of checks or confirmation of professional advice sought and acted upon.
4: Digital Presence Review your digital presence. Identify gaps and create a plan.

Select those most relevant to the business.

This includes Google Business Page – website or landing page – Linktr.ee or Social media page

 Publish one agreed improvement that makes your offer or booking route clearer. Before-and-after screenshots or a live link.
5: Marketing Pillars Identify suitable marketing approaches and create an action plan. Put at least one chosen approach into action. An outreach message, networking follow-up, published resource or other completed marketing action.
6: Email list Plan the sign-up invitation and draft a welcome email. Establish and test a working sign-up and welcome process. Sign-up link, test submission and received welcome email.
7. Client journey and experience Map the enquiry-to-treatment journey and identify gaps. Introduce an improvement that makes the client experience clearer or easier. Revised booking information, confirmation message or client preparation guide in use.
8. Client retention and lifetime value Review follow-up and rebooking arrangements; draft a suitable process. Introduce an appropriate follow-up or rebooking process. A working reminder, follow-up template or documented process being used.
9. Reviews and testimonials Set up or confirm a suitable review platform. Prepare a review-request message and decide when to send it Introduce the request process and use it where suitable opportunities exist. The process, request link and anonymised record of requests sent.
10. Becoming the go-to therapist Identify your specialism and plan useful educational content or local connections. Publish a relevant educational piece or take a concrete partnership or visibility action. Published content, event details or an outreach record.
11. CPD and continuing development Review learning needs and create a relevant development plan. Complete an agreed development activity and record how you have applied, or will apply, the learning in your practice Learning record, completed activity and reflection on its application.

 

Assessment Principles